Privacy policy
Privacy Policy
Last updated: [May, 2nd 2026]
This Privacy Policy explains how Allergic To Idiots collects, uses, stores, and protects your personal information when you visit our website, purchase our products, subscribe to our newsletter, contact us, or interact with our online store.
By using this website, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Who We Are
This website is operated by Allergic To Idiots.
Contact email:
hello@allergictoidiots.com
Business details, company registration number, and registered address will be updated once the operating company has been formally created.
2. Information We Collect
We may collect the following types of personal information:
a. Information you provide directly
This may include:
- name;
- email address;
- billing address;
- shipping address;
- phone number, where required for delivery;
- order information;
- payment-related information;
- messages sent through contact forms or email;
- newsletter subscription information;
- preferences or information voluntarily shared with us.
b. Information collected automatically
When you visit our website, certain information may be collected automatically, including:
- IP address;
- browser type;
- device type;
- pages visited;
- time spent on the website;
- referring website;
- approximate location;
- cookies and similar tracking technologies.
c. Payment information
Payments are processed through secure third-party payment providers. We do not directly store your full payment card details.
Depending on the payment method used, your payment information may be processed by Shopify Payments, PayPal, Stripe, Klarna, Apple Pay, Google Pay, or other payment providers available at checkout.
3. How We Use Your Information
We use your personal information to:
- process and fulfil orders;
- deliver digital products;
- ship physical products;
- manage returns, refunds, and customer service;
- respond to inquiries;
- send order confirmations and transactional emails;
- provide access to downloads, guides, or digital resources;
- improve the website and customer experience;
- manage fraud prevention, security, and legal compliance;
- send newsletters or marketing communications if you have opted in;
- analyse website performance and customer behaviour;
- comply with tax, accounting, legal, and regulatory obligations.
4. Digital Products
When you purchase a digital product, we may use your personal information to:
- confirm your purchase;
- provide access to the digital file;
- send download links;
- verify delivery;
- manage technical support;
- prevent fraud or unauthorised distribution.
5. Physical Products
When you purchase physical apparel, accessories, or other shipped items, we may use your personal information to:
- process your order;
- prepare and ship your package;
- provide tracking information;
- manage returns or exchanges;
- communicate about delays, delivery issues, or product updates;
- comply with customs, tax, and shipping requirements where applicable.
6. Personalised or Made-to-Order Products
For personalised, custom, or made-to-order products, we may process additional information needed to create your product, such as:
- custom text;
- initials;
- size;
- colour;
- design preferences;
- production instructions;
- other personalisation details you provide.
Please avoid submitting sensitive personal information unless it is strictly necessary for the order.
7. Email Marketing and Newsletter
If you subscribe to our newsletter or give consent to receive marketing communications, we may send you:
- editorial updates;
- product launches;
- digital guide announcements;
- Wu Retreat updates;
- event information;
- promotional offers;
- behind-the-scenes content.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at:
hello@allergictoidiots.com
8. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- make the website function properly;
- remember preferences;
- analyse website traffic;
- improve performance;
- understand how visitors use the website;
- support marketing and advertising activities where applicable.
Some cookies are necessary for the website to function. Others may be used for analytics, personalisation, or advertising, depending on your cookie settings and consent.
You can manage or disable cookies through your browser settings or, where available, through the cookie preferences tool on the website.
9. Shopify
Our store is hosted on Shopify.
Shopify provides the e-commerce platform that allows us to sell products and services to you. Your personal information may be processed by Shopify in order to operate the online store, process orders, manage checkout, support payments, and provide related services.
For more information about how Shopify processes personal information, you can review Shopify’s own privacy documentation.
10. Third-Party Service Providers
We may share your personal information with trusted third-party service providers when necessary to operate the business.
This may include:
- e-commerce platform providers;
- payment processors;
- shipping carriers;
- fulfilment partners;
- email marketing providers;
- analytics providers;
- website hosting and technical service providers;
- customer support tools;
- accounting, tax, legal, or compliance providers;
- fraud prevention services.
These providers only receive the information necessary to perform their services.
11. International Transfers
Because we may use service providers located in different countries, your personal information may be transferred, stored, or processed outside your country of residence.
Where required by applicable law, we take appropriate measures to protect your personal information during such transfers.
12. How Long We Keep Your Information
We keep personal information only for as long as necessary for the purposes described in this Privacy Policy, including:
- fulfilling orders;
- providing customer service;
- complying with legal, tax, and accounting obligations;
- resolving disputes;
- preventing fraud;
- maintaining business records.
Order and accounting records may be kept for the period required by applicable law.
Newsletter data is kept until you unsubscribe or request deletion, unless we are legally required to retain certain information.
13. Your Rights
Depending on your location and applicable law, you may have the right to:
- access the personal information we hold about you;
- request correction of inaccurate information;
- request deletion of your personal information;
- object to certain processing;
- request restriction of processing;
- request portability of your data;
- withdraw consent for marketing communications;
- lodge a complaint with a data protection authority.
To exercise your rights, contact us at:
hello@allergictoidiots.com
We may need to verify your identity before responding to your request.
14. Security
We take reasonable technical and organisational measures to protect your personal information.
However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.
15. Children’s Privacy
Our website and products are not intended for children under the age of 13, or under the minimum age required by applicable law in your country.
We do not knowingly collect personal information from children.
16. Legal Basis for Processing Personal Data
Where the General Data Protection Regulation or similar laws apply, we may process your personal data based on:
- performance of a contract, for example to process and deliver your order;
- legal obligations, for example accounting, tax, and compliance requirements;
- legitimate interests, for example fraud prevention, customer service, website improvement, and business operations;
- consent, for example for newsletters, certain cookies, or marketing communications.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated “Last updated” date.
18. Contact
For any questions about this Privacy Policy or your personal information, contact us at:
hello@allergictoidiots.com